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Some of those people are going online first, but ‘retail apocalypse’ is not the term we’re at yet.” “79 percent of people are still going to a store” But the term is everywhere, from the Atlantic to Business Insider to, yes, Racked . Tuttle acknowledges that retail is hurting but said that’s not because Americans have abandoned brick-and-mortar for online merchants. She said there’s a glut of stores in this country. “There is a very clear problem of over-storing in the US,” she said. “There were just way too many stores, especially if